What is the name of the song used in the ad campaign from WorkCover New South Wales, titled “Homecomings”?

Question by allyally14: What is the name of the song used in the ad campaign from WorkCover New South Wales, titled “Homecomings”?
WorkCover NSW commenced a compelling awareness campaign on 27 January 2007 focusing on the broader impact that a workplace injuries can have on home and family. Titled ‘Homecomings’ the campaign, brings home the message about the importance of staying safe at work in order to return home to your family safely.

The campaign’s theme, workplace safety doesn’t just affect you at work – it affects your whole family, emphasises the importance of placing a high value on safety, in a personal way.
The campaign and concept was originated by WorkSafe Victoria and adapted for WorkCover NSW, following the successful impact of the Victorian campaign, which ran in 2006. It is an example of the States working together to harmonise key areas of occupational health and safety and workers compensation.

The campaign’s message is an important one for the whole community as workplace injuries bear a heavy social and financial cost. In 2004/05 there were 125 work related fatalities in NSW were 50,000 serious injuries (they are injuries with more than 5 days off work) and over a billion dollars in costs. The campaign includes an advertising element which will air on television as well as radio, newspapers and buses in metropolitan, regional and ethnic media across NSW.

There are many reasons for staying safe at work. One of the most important reasons is to ensure a safe return home to friends and family. Workplace injuries can affect employers, colleagues and the community. In a worst case scenario workplace incidents can cost lives. There are simple things people can do to help safety at work, such as reporting hazards and risks if you identify them, following safe work methods and cooperating with employers instructions.

Best answer:

Answer by me
could you give a link to the commercial at least? some more info to work with?

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FOX41 – Meijer & Produce for Kids: Spring Campaign 2010

www.produceforkids.com – Produce for Kids launches new Ideal Meals campaign in Meijer grocery stores to encourage kids to eat healthy. Produce for Kids encourages healthy eating among families by providing simple, healthy meal solutions and resources for parents, while raising funds for local children’s non-profit organizations. * Produce for Kids’ Ideal Meals offer simple, healthy meal solutions for busy parents through complete meal recipe ideas created by a chef and approved by a nutritionist. * Produce for Kids’ parent resources include Ideal Meals, the Parents on Produce board, a panel made up of busy working parents, helpful Ideal Meal demonstration videos and healthy eating tips and articles. * Produce for Kids hosts two annual campaigns in grocery stores across the country to raise money for local children’s non-profit organizations, while educating families about healthy eating. Produce for Kids provides marketing programs to grocery stores across the country to encourage healthy eating and benefit local children’s non-profit organizations. For more information please visit the Produce for Kids website at http
Video Rating: 0 / 5

Pennsylvania?s Largest Medicaid Health Plan Helps Launch Philadelphia Text4baby Campaign

Pennsylvania’s Largest Medicaid Health Plan Helps Launch Philadelphia Text4baby Campaign












Keystone Mercy Health Plan


Philadelphia, Pa. (Vocus) June 9, 2010

Keystone Mercy Health Plan, the largest Medicaid managed care organization in Pennsylvania, has partnered with The Maternity Care Coalition and the Healthy Mothers, Healthy Babies (HMHB) Coalition, to launch the Philadelphia text4baby campaign. In supporting the new initiative, Keystone Mercy plans to educate and encourage the use of the service to its Wee Care prenatal program members. Text4baby is a free, mobile information service designed to promote maternal and child health by providing pregnant women and new moms with detailed health tips, via SMS text message, to assist them in caring for themselves and their children. The program, which was launched nationwide in February 2010, has nearly 35,000 enrollees, including 1,042 participants in Pennsylvania.

Women sign up for the free service by texting “BABY” (or “BEBE,” in Spanish) to 511411. Each woman receives three, SMS text messages every week, timed to their due date or baby’s age, up to the child’s first birthday. Messages include subject matter geared toward nutrition, immunizations, labor and delivery, car seat safety, breastfeeding and mental health.

Keystone Mercy Health Plan, through its support and collaboration with text4baby, plans to promote the initiative among its more than 5,000 Wee Care prenatal program participants. Similarly to the text4baby mission, Wee Care is a program devoted to educating pregnant women and new moms on health information and available services. The most notable health series, through the Wee Care program, is the community baby shower events, where Keystone Mercy Health Plan, goes into its members communities and provides important prenatal care information and screenings. Over the last three years, Keystone Mercy has also collected and donated newborn essentials to Wee Care members.

Commenting on text4baby, Dr. Eric Berman, chief medical officer, Pennsylvania Managed Care, Keystone Mercy Health Plan said, “We are very excited to assist in presenting this new, innovative program to our members and to expectant and new mothers throughout the City of Philadelphia. More than 11,000 babies were born to our members last year, and it is our job to ensure that we continue to provide the best in health services, to both mother and baby. This program helps us reaffirm our commitment by communicating health tips and information about the child’s development, between prenatal visits.”

Similar programs use SMS text messaging technology to provide information to diabetics, smokers and to people with weight-management issues. Under each category, SMS technology has improved the health of its participants. For example, 28 percent of smokers receiving SMS messages quit smoking, as compared to 13 percent of the control group (A. Rogers et. al., “Do u smoke after txt?,” Tobacco Control 2005).

About Text4Baby

Text4baby is made possible through a broad, public-private partnership that includes government, corporations, academic institutions, professional associations, tribal agencies and non-profit organizations. Founding partners include HMHB, Voxiva, CTIA – The Wireless Foundation and Grey Healthcare Group (a WPP company). Johnson & Johnson is the founding sponsor, and premier sponsors include WellPoint, Pfizer and CareFirst BlueCross BlueShield. U.S. government partners include the White House Office of Science and Technology Policy, the Department of Health and Human Services and the Department of Defense Military Health System. The mobile health platform is provided by Voxiva and free messaging services are generously provided by participating wireless service providers. Implementation partners include BabyCenter, Danya International, Syniverse Technologies, Keynote Systems and The George Washington University. MTV Networks is a media sponsor

About Keystone Mercy Health Plan

Keystone Mercy Health Plan, a member of the AmeriHealth Mercy Family of companies, is a Medical Assistance (Medicaid) managed care health plan serving more than 300,000 Medical Assistance recipients in southeastern Pennsylvania. Headquartered in Philadelphia, Keystone Mercy is a mission-driven company dedicated to helping members get care, stay well and build healthy communities. For more information about Keystone Mercy Health Plan, please visit http://www.keystonemercy.com.

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Vegan Society Campaign: Pizza Express Menu (MEAT-FREE ENGLAND BY 2060)

Pizza Express Campaign Vegan Option (MEAT-FREE ENGLAND BY 2060) Hello There, This is just a short video encouraging all vegans and vegetarians to encourage Pizza Express to display a vegan option on their menus. The Vegan Society is currently running a campaign urging all vegans and those that want to help to email and ask if they could have a vegan section of their menu. Better labelling of vegan products would help Pizza Express and all vegans alike. Pizza Express has been inundated with hundreds of emails and it would be great if this could continue. Please get involved and send an email to Pizza Express today. Thankyou. Dear Pizza Express, I am a potential Pizza Express customer. I am vegan and I would buy from you if there was a good vegan main course option clearly marked on your standard menu. Vegans enjoy fruits, vegetables, nuts, seeds, beans, peas, lentils, grains, mushrooms, herbs and spices, and foods made from these, such as cheese-free vegetable pizza and vegan chocolate cake. Vegans do not eat anything taken from animals: no meat (including poultry, fish and seafood), dairy, eggs, honey, etc. I am pleased to have learned that your pizza bases, tomato sauce and pan oil are already suitable for vegans, and that you will make vegan pizza to a special order. But most of your potential customers will not know those facts – and most people are very uncomfortable about having to make a special order. So, please can you put a vegan, cheese-free pizza on to your
Video Rating: 3 / 5

What is a fair cost per unit to advertisers in a coupon mail out campaign?

Question by Willaim Mann: What is a fair cost per unit to advertisers in a coupon mail out campaign?
I am looking at doing a fund raiser coupon book in my area and just curious what is a fair price to ask from advertisers, we will probably be mailing out 5000 or so coupon books, but I want to make sure I am not trying to ask for too much $ $ $ and also not way to little. But I do wnat to be the best “deal” in the area compared to other mail out coupon packages.

Best answer:

Answer by Dion J
Triple your costs (printing and postage) and divide that number by the maximum number of POTENTIAL advertisers, based on available space.
The going rate for magazine-format mailers is 2 cents per home, and 4 cents per home for stuffed envelope mailers.
If you are doing black and white, you need to charge much less.
You need to find out how much your competition is charging.

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