I need help advertising my restaurant’s healthy kids menu. I want to do so in a unique and interesting way.?

Question by gbak: I need help advertising my restaurant’s healthy kids menu. I want to do so in a unique and interesting way.?
We truly do have a healthy kids menu (no fried items) and I want the ‘slogan’ to be informative for parents, but also appealing and fun for the kids. I will use the slogan on a vertical banner.

Best answer:

Answer by Justin
First off, I would recommend reposting this question in a business category since this is more of a marketing question.

Secondly, is this a “kids restaurant” or is this a restaurant that has healthy options for everybody? If you are trying to market to the parents to bring their kids to the restaurant you should focus on them. For instance, you don’t need to have a kids-focused advertisement or slogan since the parents will be doing the driving and paying the bill.

Make the banner quick and easy to understand. Something like, “Great Food, Lots of FUN!” might sound pretty generic, but it gets the point across.

Sorry for being vague, but I don’t have a lot of information to make a recommendation on. I hope my answer at least points you in the right direction.

What do you think? Answer below!

Nutrition and advertising to children

Nutrition and advertising to children
Advertising works. This comes as no surprise to many, but there is more to it. When ads are directed at children, they influence what kids eat and what they ask their parents to buy. More on that later.
Read more on Coast Reporter

Tactics make healthy lunches more tempting to students
Server Tiffany Luri asked students whether they wanted pizza, hot dogs, cheeseburgers or corn dogs and tater tots.
Read more on Northwest Herald

What to do when your kids start swearing
Children curse. More than we’d like to acknowledge and at younger ages than we’d like to think possible. Consider this: Tots between ages 3 and 4 have a lexicon of 35 to 39 swear words, and the girls outswear boys, according to one recent study.
Read more on Detroit Free Press

. Site Promotion . Link Exchange . Advertising . Website Traffic . Directorys . Link Building .

. insiders tip: Inject Link Exchange into your websites SEO Campaign, receive traffic the natural way by marketing your site with good seo – be frugal by making link exchange one of many best seo practices. . Receiving the Click… @ Your SEO’d Site. [ Submit URL – merchantslinking.com ] [ Forum – http ] [ Directory Submit – strikingvikings.net ]
Video Rating: 0 / 5

Harrah’s Entertainment launches advertising network

Harrah’s Entertainment launches advertising network
SAN FRANCISCO, California — (PRESS RELEASE) — Reach Media Group (RMG), a leading digital place-based media and entertainment company, and Harrah’s Entertainment, the casino and hotel operator, announced today that they are launching a new place-based Hospitality Entertainment Network.
Read more on Rolling Good Times

Strawberry Stroll slated for Saturday
Strawberry Park is a fixture in Pasadena and the North Pasadena Business Association is out to make more people aware of it.
Read more on The Pasadena Citizen

Mad Men on Advertising

Mad Men on Advertising

I watched a Mad Men marathon July 4th weekend.  I had to prepare for the new episodes that begin July 25th.  This was a must do.  I love this drama as much as I loved Law and Order; and the Sopranos.

Well, I took notes whenever the advertising team actually worked on ad copy.  Here is what I learned:

Advertising is based on one thing – i.e. happiness! Freedom from fear
Whatever you are doing, it’s ok – and you are ok
Mad Men Example #1 – instead of revealing that cigarettes are poisonous, state that cigarettes are toasted tobacco leaves (say whatever you want)
Mad Men Example #2 – instead of revealing how dangerous it might be to travel to Israel, exploit a land of exotic luxury

Ads create want!

You know I studied civil engineering and law.  I also learned city planning on the job and became a certified city planner.  I have three (3) degrees but I do not have a MBA.  So, I am no advertising or marketing expert if being an expert requires college degrees, licenses, or certificates.  As with most small business owners, we wear all of the hats until we can hire the credentials.  So, I have had to learn advertisement, promotion, marketing, public relations, and sales – and more importantly, the difference between them all.  What has always been fascinating to me is that there are MBAs and PhDs in businesses that were not trained in these subject areas in a practical way.  They were taught theory; and some learned via case studies.  But, you only really learn when you have to actually do it!

Well, although I do not have a MBA, I do own a neat little book called The Portable MBA Desk Reference.  I dusted it off and read the sections on Advertising.  Here, I reflect on what the Portable MBA teaches and compare that text to what I have experienced as a small business owner over the past five (5) years:

(1) Advertising is the promotion of an idea, a product, or a service by an identified sponsor or organization that pays to have the message printed or broadcast by the mass media, including television, radio, newspapers, magazines, direct mail, telemarketing, billboards, transit cards, and the Internet.

Well, as a small business owner, there was absolutely no money for print or broadcast by the mass media other than the Internet.  Mass mailing cost a minimum of nearly .50 per piece of mail.  So, to mail 100 letters a week costs per week or 0 per month. Back in 2005, I also hung a shingle for a law office.  I paid for Martindale and other paid directories.  It was VERY expensive!  My phone did not ring once. It was hard earned money flushed down the toilet.

Unless there is cash flow, this nominal sum could crush a small business.  Start ups absolutely need to take advantage of free advertising sources on the Internet (microblog on Facebook, Linkedin, Twitter, Youtube, etc).

Macro blogs (e.g. using WordPress) and the conversion of blogs into published articles, teleseminars, webinars, and ebooks are also helpful ways to advertise in a frugal way.  These activities help small businesses position themselves as experts.  These activities need to be viewed as ad campaigns and they need to be taken just as seriously.

(2) An advertising agency is a company specializing in the production of advertising campaigns and strategies to help clients target and promote their products and services.  There are three types: full service (advertising, public relations, marketing research, promotion, media buying, and publicity), specialty service, and in-house.

Well, few startups can afford a full service or specialty service advertising agency.  They have to handle their own ads in-house.  Further, the small business owner has to either learn how to advertise or hire help.  I learned “some” advertising by studying what others were doing.  I select what I like and I mimic it. Just take notice and replicate what you can afford!

(3) Advertising frequency is the number of times during a specified period that a member of a targeted audience is exposed to an advertisement – in popular magazines, television, radio ads.  Frequent advertising can strengthen brand loyalty and help drive them to a product or service.

Well, I had to learn how to “get out there”.  I am old enough to remember entering into the big, black hole called the Internet back in the 90s.  I remember a group of us at work saying: “she is going to go in there” with excitement and astonishment.  Well, I felt the same way about going into Facebook, Twitter, and Linkedin worlds.

Social media is a great free way to achieve advertising frequency. The hard sell is not recommended.  But, the soft sales of just letting the masses know what your passion is recommended.  My passion is planning.  I post famous quotes about the importance of strategic planning (vision, mission, goals, taking action).  I am my firm’s brand and I am building brand loyalty.

As a planner, I realize the importance of creating ad campaigns.  As a business woman, I realize that people buy from others that trust and like.  Social media is a great way to share information, and to become trusted and liked.  It is also a great way to use word of mouth advertising where satisfied customers refer products or services to prospects.

(4) Behavioral segmentation is the subdivision of the market according to consumer behavior variables such as their status, brand loyalty, product usage, benefits sought, lifestyle, social class, and economic standing.  Markets can be divided by age, gender, income, and geography.  None of this gives marketers insight into consumer motivation.  Consumers look for benefits and they make their choices on the basis of a single value which vary depending on the product.

This is loaded.  My interpretation of all of this is that put simply, the market research cannot predict consumer gut reaction to what you are selling.  In consulting, we are selling our talent and who we are as people – our individual images or the corporation’s image.  The benefits would be our ability to impart what we know and who we know onto our clients.  The key value is our ability to get the job done on time and within budget.  With respect to promoting image, our charitable work is also very important.

Nevertheless, as a planner, I do believe in strategic marketing plans.  This is actually one of the services we offer.  We offer a strategic marketing plan for government contracting.  It is important not to shot gun the approach – but rather, to laser target which agencies may be best to market to.

(5) Point of purchase advertising uses eye catching displays near the location where customers pay for a product in an attempt to trigger impulse buying.

Here, I would have recommend that small businesses invest money and hire professionals if necessary for professional graphic design.  Even for banner ads online which are posted in locations where our prospects visit – hire a professional graphic designer to achieve a great first impression.

In conclusion, small businesses need to be frugal and maximize the use of online social media for advertising.  But, they need to be sure to follow Donald Draper’s advice and be positive, create happiness, and create want!  Also, point out the pain and fear of pain – but be sure to point out that your product or services can alleviate the fear of pain.

 

By Clovia Hamilton, President, Lemongrass Consulting, Inc., www.lemongrassplanning.com

Clovia founded Lemongrass Consulting in 2005 with 25 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC).  Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans.

 

Is your Internet Advertising Spending Hitting the $2 Trillion Per Year Mom Crowd

Is your Internet Advertising Spending Hitting the Trillion Per Year Mom Crowd

Are you targeting some of your marketing to the “mom blog” crowd? You should be. According to Stephanie Thompson of Advertising Age, “The creation of web blogs that cater specifically to moms has opened up a new avenue for advertisers to reach the demographic, which spends more than trillion per year. There are more than 1,600 mother/family blogs, according to blog aggregator BlogHer.”

Thompson says, “It`s a boom time for blogs and similar websites catering to the shopping, networking and shoulder-crying needs of the big-spending modern mom.” That spells great news for you if you are a business or individual that sells products or services to the blogging mommy crowd. As luck would have it for you, new moms are always eager to learn new shopping tips and tricks and product reviews for baby.

“The blog world is [ripe] to be targeted”, says Liz Gumbinner co-founder of Cool Mom Picks. So much so that she writes a blog that reviews baby items. Gumbinner claims her blog receives 1,200 unique visitors each day.

So in order to reach the mommy crowd, what must you do. There are a variety of outlets to get your product out there, but some people are coming up with more creative ways of doing it. Mommy Track`d founder and CEO Amy Keroes said, “”Our ad offerings are more customized, and more interactive.” She continues, “we had a recent promotion with Netflix that tied a giveaway of a year`s subscription to the service to an article on our site about “Sherrybaby” director Laurie Collyer just as the film was being released on DVD.”

According to Thompson, “Lolita Carrico, founder of the blog Modern Mom, is beginning to offer big numbers. She launched the site, which is aimed at helping moms balance their busy lives, two years ago. Today, she gets 500,000 unique visitors a month, and has more than 100,000 subscribers to her newsletter. In addition [she] plans to develop other Modern Mom media offline, including testing a concept of Modern Mom moms`-night-out clubs, Ms. Carrico has forged a relationship with nail-polish manufacturer Essie to offer a Modern Mom color (that camouflages chips far more easily than today`s hip darker colors).”

So what will your advertising revenue geared towards mom be reaching exactly? Lets go inside the numbers. According to Internet statistics, there are more than 32 million female Internet users with children under the age of 18. As for “blogHer”, there are currently more than 1,662 blogs geared toward new moms, mothers or families in general. Blogads is reporting that the average annual income of the “mommy-reader” is about ,000. They are also showing the average age of the “mommy-reader” is 29 and that they read about 5 blogs per day.

If you provide a product or service that is geared toward the “mommy” crowd, then you need to get in front of the “mommy” reading blog crowd. With a little creative genius, and ingenuity, your product or service can be in front of thousands of eyes, ready to buy.

By: Bruce A. Tucker

About the Author:

Bruce A. Tucker is the Associate Director of Indocquent.com. Indocquent.com is an online resource that allows businesses and individuals to post their products and services for sale in 20,000 cities throughout 200 countries around the world free of charge.