Thanks to This Week’s Advertisers

Thanks to This Week’s Advertisers
We would like to take a moment to thank this week’s advertisers on SFist. Lexus , introducing the new 2011 IS. Wield Precision. The new YellowPages.com , helping you click less and live more. V Australia .Full service. All style. LA to Sydney, Brisbane and Melbourne on V Australia. GroupOn , using collective buying power to bring you one ridiculous coupon each day. American Apparel , with 3 …
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Masontown news
Fundraiser A pasta dinner fundraiser will be held from noon to 6 p.m. Saturday at the Smithfield Volunteer Fire Department. Proceeds from this leukemia support-fund dinner will benefit Tech. Sgt. Rick Smith. Tickets are $ 8 for adults and $ 4 for children. The benefit will also feature baked goods and a Chinese auction. To purchase advance tickets or for more information, call 724 208-1327. The …
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What is a fair cost per unit to advertisers in a coupon mail out campaign?

Question by Willaim Mann: What is a fair cost per unit to advertisers in a coupon mail out campaign?
I am looking at doing a fund raiser coupon book in my area and just curious what is a fair price to ask from advertisers, we will probably be mailing out 5000 or so coupon books, but I want to make sure I am not trying to ask for too much $ $ $ and also not way to little. But I do wnat to be the best “deal” in the area compared to other mail out coupon packages.

Best answer:

Answer by Dion J
Triple your costs (printing and postage) and divide that number by the maximum number of POTENTIAL advertisers, based on available space.
The going rate for magazine-format mailers is 2 cents per home, and 4 cents per home for stuffed envelope mailers.
If you are doing black and white, you need to charge much less.
You need to find out how much your competition is charging.

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